GDPR Says No... But Does It?
On many an occasion over the past 18-months we have either been told or overheard someone saying "GDPR says no...". Our instinctive reaction is, "but does it really say that?". 9 times out of 10 our answer would be, "no, GDPR does not say that". For example:
I cannot email prospective clients / donors because of GDPR.
GDPR requires us to gain consent to re-contact previous clients.
I cannot take photos of networking events that I am hosting because of GDPR.
and many, many more..
During this webinar, Kellie Peters from Databasix will provide practical GDPR advice that will support your current and future marketing campaigns.
Kellie will also discuss the use of personal data in the public domain (think LinkedIn or corporate websites), what to consider when buying a prospective client list from a data broker; and finally website cookies, what are essential cookies vs. non-essential (e.g. Facebook pixels and Google Analytics).
The webinar will last 45 minutes and allows time for questions. To register, click here:
Thanks for posting details about this webinar. I keep getting assumptions around telemarketing activity - can you clarify for me whether telemarketing is covered by GDPR , and what the rules are please?
Of course, happy to help and outline some points to consider:
GDPR does apply to telemarketing as it involves people's personal data (name, telephone number) and companies will need to justify why they're processing that data and on what legal basis (likely to be either consent or legitimate interests) they're processing it. The supporting evidence around the legal basis to use needs to be in place to meet with the accountability element of the regulation. For example, if you rely on legitimate interests you need to demonstrate you've considered the potential impact on an individual's privacy from their perspective.
Make sure that individual rights are upheld - i.e. that the individual is informed that you are processing their data, the source of that data, why you are processing it and the likely duration of processing. This is especially important for bought in data lists where the individuals are less likely to have a direct relationship with you.
You'll also need to consider the Privacy and Electronic Communications Regulation (PECR) and how that applies - for example, checking that the individual hasn't registered on the Telephone Preference Service (or Corporate equivalent) before contacting them.
Often, telemarketing could involve a specialist outsourced company, which then means that the main organisation would need to ensure that the appropriate data processing agreements are in place and that the telemarketing agency (a data processor) are aware of their obligations under data protection.
Kellie will be covering this as part of the webinar on Friday as well. Thanks for the question Su.
Do give us a shout if there's anything particular that you're worried about which we haven't covered.
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